So you have decided to make your first online course. You think you have found your course idea. Now you are considering what to include and what not to in the content.
Congratulations, you have done awesome so far.
You are a step ahead, and almost set your course up to fail.
Why? – you might ask now.
In case you are a service provider, you have experienced your expertise deliver results, transform lives, and facilitate breakthroughs. You have had a great number of feedback on what works and what doesn’t when it comes to your clients. You know exactly how to arrange and structure a service package to showcase your expertise in action and help your clients accomplish their goals.
When it comes to online course creation, it all comes in handy, but you need something else to make your course a hit. It is called Empathy Mapping.
What is Empathy Mapping?
Empathy Mapping was introduced in user experience studies and researches to help design the users’ journey better. This versatile tool can be used in many different settings where you need to design a process and course creation is no exception to it.
Why to consider using this tool in course creation?
It gives you a clear understanding of your Ideal Student’s behavior, interest, background knowledge, and most importantly emotional readiness to get started with you.
It also shows you how to structure the process by which your student acquires, processes, and implements your course content.
It pinpoints underlying concerns and limitations your student has in relation to learning as such, and learning about the specific topic of your course.
When to apply the map in course creation?
You can best exploit your empathy map prior to creating your course. It is among the 3 steps of the pre-creation phase. It really works best with an Ideal Student Avatar and a Business Model Integration Plan.
In case you have already had an online course that has low completion rates, you can enhance it by implementing the findings of the Empathy Map in it.
How to craft an Empathy Map?
You should have your Ideal Student Avatar in focus. You should consider this Ideal Student’s background knowledge, beliefs about the course topic.
You should also give a detailed account of possible influences he can have with the topic.
You should also find out what skillsets he lacks in terms of applying the topic of your course to solve a problem of his.
With these easy steps you can absolutely tailor make your course content to exactly those students who could maximize the benefits of your course when applied in their lives. The saying goes like, ’when you market to everybody. you sell to nobody’. This principle can be applied to course creation, too.
Remember, students best learn when they are exposed to exactly the kind of information in exactly the same settings they are best capable of learning.
This is exactly what an Empathy Map can show you.
My masterclass and walk-through of crafting an Empathy Map is at bit.ly/empathymasterclass
Teach Your Obvious